But Why?

• 1 in 3 pub visits are now alcohol-free.
• 37% of consumers drink alcohol-free at home at least once a week.
• 80% of bars plan to increase no/lo range in 2023.
• 78% of surveyed on premise staff say category adds new occasion.
• 3 x speed of service vs traditional mocktail for same margin.
• 65% of younger drinkers are looking to reduce alcohol consumption.
• Huge opportunity for venues if they can encourage customers who default to tap water, to switch to high margin products.