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NSW Customers only
But Why?
- 1 in 3 pub visits are now alcohol-free.
- 37% of consumers drink alcohol-free at home at least once a week.
- 80% of bars plan to increase no/lo range in 2023.
- 78% of surveyed on premise staff say category adds new occasion.
- 3 x speed of service vs traditional mocktail for same margin.
- 65% of younger drinkers are looking to reduce alcohol consumption.
- Huge opportunity for venues if they can encourage customers who default to tap water, to switch to high margin products.